New York Semester on Communications and Media Colloquium
4 credits
This course studies the institutions and operations of advertising, communications, public relations and media, and their roles in contemporary society. We will also explore the history and ethical dimensions of the principles and practices integral to media and communications. A key component to this course is the opportunity to delve into the practical, day-to-day operations of Madison Avenue, Silicon Valley, and related institutions located in New York City. Central to the program are talks by guest speakers drawn from the fields of advertising, communications, public relations, and media. The class with also go on in person visits to advertising agencies, public relations firms, digital and traditional media organizations, etc. Speakers, field trips, and student projects explore contemporary communication issues, such as the concentration of media ownership and conglomeration, media literacy, the increasing democratization of the information environment, and changes in the media landscape.